WORKSHOPS

Hudson River Exchange strives to provide makers and collectors with opportunities to gain exposure, advance their businesses, contextualize their story and find inspiration. To that end we have launched a series of workshops that further the education of the creative entrepreneurs in the Hudson River Region.

After the quiet of winter, we invite people to come to our Spring Workshops.  Class topics are inspired by the season – get organizing and cleaning to be prepared for the busy time of year, delve into self-care, and take time for creative renewal. 

Another series of workshops inspired by the Back-to-School season take place during the Fall. These workshops will focus on business 101 topics and include additional topics like art history and panel discussions.

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CC-FullCircleCREATIVITY=CAPITAL (BE RICH, BE JOYFUL)

Saturday, May 13, 2PM-5PM (3 hours).

Instar Lodge, Germantown, NY

with Dawn Breeze

How do you measure wealth?  How do you experience and express your creativity?  These two questions interlink in an immersive-hands-on-making workshop focused on developing your unique creativity as your most valuable asset.

Breeze an expert in the study and practice of Creativity believes it is the innate spark of the soul, which has the ability to manifest positive change and beautify our lives.  She will help us better understand where it resides in ourselves, where we might be blocking it, and how we each can uniquely begin developing it, and applying it to our practice, profession and daily lives.

Instar-2xHistory: Interdisciplinary Artist Dawn Breeze designed her award winning curriculum Creativity + Courage™ in 2011 as an expressive arts program for individuals in recovery. Breeze quickly realized the content was applicable to all people, of all ages, in pursuit of developing their unique creative voice in service of their dreams, profession, and lives.  Since then, Breeze has successfully been leading her workshops throughout New England for individuals, institutions and corporations.  

“What’s so incredible is that despite having experienced her workshops so many times, I’m still learning and finding value.  I’ve witnessed remarkable results and breakthroughs in people who are going through Dawn’s course together:  deep connection with one another, a shift from overthinking to more intuitive decision making, an ability to think in deeply creative ways and see new solutions.  I cannot overstate how valuable her work is, and how much Dawn has impacted the work that my team is doing at Etsy.”– Heather Jassy, SVP Etsy

The cost of the workshop is $75 + $10 materials fee, limited scholarship available. Participants can expect to be surprised, delighted, inspired, and engaged in new ways of making, being, and thinking during this three-hour hands-on workshop. The workshop is limited to 10 participants. All are welcome–no previous artistic experience is necessary.

 

mannequinsEXPLORING NARRATIVE THROUGH VISUAL MERCHANDISING

Saturday, May 6, 11AM-1PM (2 hours) Hudson, NY $45.

Columbia County Chamber of Commerce – 1 N. Front Street, Hudson, NY

with Stella Yoon

Visual merchandising has been described as an art and a science. How do you present your products in a compelling way that drives sales? It’s a combination of skills using creativity and observation. We will examine principles of creating an environment for objects in context for retail through the lens of storytelling. Whether you’re preparing for a market booth or trade show for the first time or as a veteran, this course will help you design a space that continues to showcase the narrative of your brand. You’ll receive a workbook with a suggested timeline, packing checklist, and some tips from friends in the industry.

 

IMG_1858Instagram for Professionals and Businesses

Sunday, April 30, 11AM-1PM (2 hours) Hudson, NY.

Columbia County Chamber of Commerce – 1 N. Front Street, Hudson, NY

with Meighan O’Toole

Instagram is one of the fastest growing social media platforms. It’s also a great tool to build your business online and reach potential customers all over the world. In this 2 hour workshop we’ll discuss a whole host of topics including resources, and suggestions to get you started with using Instagram for your business or professional career.

Most of us have used Instagram personally, but utilizing it for your business is a whole other beast. In this workshop we’ll go over the difference and how to set yourself apart on the photo sharing app, by creating a professional look and feel. I’ll share examples of professional creatives and businesses that are using Instagram in exciting and dynamic ways.

Here’s what we’ll discuss in the class:

– How to position oneself on the mobile app that speaks to your following and represents your business in a positive light.

– How to engage with followers and ways to build a solid community.

– Ways to work with the algorithm, and how to be truly authentic.

– The reality of vanity metrics. Hint: numbers don’t matter, sales do.

– How to drive traffic back to your shop, website, and share your content.

– Tips on editing your photos, and the importance of creating a feed that matches your business’ look and feel.

– Resources and tools to get the most out of your experience on the app such as scheduling tools, editing apps, and ways to share your images elsewhere.

– How to use Stories to build your following and engagement. Hint: this is the best part of Instagram.

– All your burning questions surrounding this dynamic platform!

Come grab your seat for this workshop! You’ll walk away having a solid understanding of how to share your business’ story and build your presence on Instagram. You’ll leave inspired with actionable tips, tools, and resources to dive into a new strategy!

 

Screen Shot 2017-03-24 at 1.57.39 PMBUSINESS // HEALTH: self-care and creative time management

Sunday, April 30, 2PM-4PM (2 hours) Hudson, NY.

Columbia County Chamber of Commerce – 1 N. Front Street, Hudson, NY

with Colie Collen of Flower Scout

BUSINESS // HEALTH is a deep dive into what it means to treat your business plans, goals, and obligations as a part of your own personal plans, goals, and obligations. How can they be dealt with in a way that cultivates more health, joy, and empowerment for you? What are structures and patterns that support that health? We’ll go through a variety of exercises and suggest processes – how to keep a notebook/planner, how to schedule a week of self-care / business-care, how to do the things you avoid doing, and how to make sure inspiration becomes a part of your routine – and we’ll talk about the rhythms of owning a healthy, responsive small business.

You’ll be able to take home with you:

– 100 Ways Poster by Jennifer Armbrust

– Colie’s favorite pen

– Worksheets on organizing your time, thoughts, and priorities

 

1-DAY DECLUTTERING: Clear Your Home, Clear Your HeadEntryway2

Saturday, April 29, 10AM-12:30PM (2.5 hours) Hudson, NY.

with Sarah Coffey

This workshop teaches simple, 1-day projects to open up space in your home and invite new energy into your life. We’ll do a basic intention setting together; we’ll learn toolkits, tips and techniques; and we’ll even do a small project together. Each participant will get a takeaway with steps for practicing the process at home.

Our homes can be powerful places of transformation if we work with them. Informed by modern and traditional space clearing techniques, this is a method of clearing your head by getting your house in order. You’ll learn to clarify what you want, evaluate your home’s energy, and practice

self-compassion through decluttering, cleaning and everyday rituals. It’s not about leading a minimalist existence, it’s about self-acceptance and starting wherever you are.

 

IMG_1857Harness the Power of Pinterest for Your Creative Business

Saturday, April 29, 2PM-4PM (2 hours) Hudson, NY.

Columbia County Chamber of Commerce – 1 N. Front Street, Hudson, NY

with Meighan O’Toole

Have you been thinking about using Pinterest for your business, but aren’t really sure where to begin? Or maybe you have a dormant account, and don’t understand how it could benefit your business? Or maybe Pinterest is totally new to you!

If you’re an artist, sell a physical product, or a offer a service Pinterest is a powerful marketing tool for businesses just like yours!

In this 2 hour workshop we’ll discuss how to use Pinterest in your online strategy. You’ll leave the workshop armed with best practices, actionable tips, and resources to get you started successfully on one of the most powerful search engines online.

Here’s just some of we’ll discuss in the class:

– Why you should be utilizing Pinterest to share your work, products, or services and ultimately build your business.

– How to get started on Pinterest, or breathe new life into a dormant account.

– How often to pin, what to pin, and why you should schedule your pins.

– How to grow your following on Pinterest.

– Tools to make your time there valuable and matter.

You’ll receive:

– A free month to the only Pinterest scheduling tool Meighan recommends, Tailwind.

– A downloadable resource sheet with all of the tools and resources mentioned in class

– Access to join Meighan’s private Facebook Group dedicated to building a sustainable, creative, and enjoyable online presence for artists, makers, and small businesses.

 

Screen Shot 2017-02-16 at 10.33.28 PMSELF-CARE FOR OUR INNER + OUTER WELLBEING AND HAPPINESS: through herbs, tea ceremony, meditation, relationship and daily nourishment

Saturday, April 22, 1:30PM – 3:00PM (1.5 hours) $45.

The Gazebo at Henry Hudson Riverfront Park, Hudson, NY 

with Olivia Clementine

We will spend the afternoon covering rituals to bring into your life, and into your business to support sustainable wellbeing and self-care.

We ​will explore practices to keep your mind and body connected to vitality and joy.

We will engage in exercises to learn fresh ways of relating with each other, to support present and vibrant relationships​ ~ ​something that is essential to our health and happiness. We will also share in a tea ceremony and through that you will learn about plants that support your every day well being.  

These tools will support seeing your work freshly so innovation and creativity can arise.

Tools explored for internal and external wellbeing: herbal remedies, tea ceremony, every day nourishment, relational practices, and meditation.

 

banner-b2s-seoTHE POWER OF SEO Writing, Voice & Other Smart Storytelling Tricks with Robin Catalano

Saturday, November 5  10:00AM-12:30PM (2.5 hours), Hudson, NY. 

Search engine optimization (SEO) is here to stay, and there’s no doubt that it enhances your website’s or blog’s search ranking. But is it really possible to write quality SEO text that still reads like a compelling story and not robot-speak? And how else can you stand out in the crowded digital marketing sphere—and catch the attention of customers, sponsors, and even publishers? In this seminar, we’ll dig into the difference between style and voice, and how to develop a distinctive voice in your writing that will make your business stand out. We’ll also cover the basics of how to write for SEO, how to run a keyword search, how to highlight your strengths and shore up your weaknesses, hidden opportunities for SEO, and insider tricks that editors use to take a written work from good to great.

 

banner-b2s-edcalHOW TO DEVELOP an Editorial Calendar and Build Customer Engagement with Robin Catalano

Thursday, October 27 5:00-6:30PM (1.5 hours), Hudson, NY.

If you’ve ever sat in front of your computer, agonizing over what to post on your social media accounts, blog, or website, this workshop is for you. We’ll discuss the role of the editorial calendar in a successful digital marketing program, then dive into the basics of how to build a calendar that’s specific to your business. We’ll also cover helpful apps and programs for calendar building and tracking, and when and how to repurpose content. 

 

 

banner-oralhistThe Art of the Interview: Oral History for Everyone with Suzanne Snider

Friday, October 28, 2016 6:00PM-9:00PM (3 hours) Hudson, NY. 

Calling all audiophiles, artists, writers, family historians and the generally curious: During this three-hour workshop, we’ll cover the art of interviewing through interactive exercises and discussion, concluding with a multimedia presentation that surveys a wide range of work rooted in oral history principles/practice: sound installation, poetry, radio ballads, audio tours, museum exhibits, and podcasts.  Participants will have a chance to explore the ways in which these ideas may be applicable to their lives and work. All are welcome.

You will receive:

+A “workbook” to help guide your oral history projects and plans

+An e-reader of oral history “greatest hits,” compiled by Oral History Summer School/Suzanne Snider

Sustenance: Light refreshments will be provided.

 

createacompellingnewsletterforyourbusinessCreate a Compelling Newsletter for your Creative Business with Meighan O’Toole

Saturday, October 22, 2016 10:00AM-12:00PM (2 hours), Hudson, NY.

In this 2 hour workshop we’ll discuss the importance of having an email marketing strategy for your business. You might already know that you need a newsletter for your business, but perhaps you have no idea where to begin, what to send, or how to wrap your head around all of it. No problem, we’ll cover that and more in this workshop!

While social media is an important part of a business’ marketing strategy…an email strategy is absolutely imperative in today’s day and age. Why? Because while social media is a great way to build your audience, a newsletter strategy is the best way to convert those followers into customers or clients.

Supplies: You are welcome to bring your preferred email writing device.

You will receive:

+ A workbook to walk away with to help you identify and outline your entire newsletter strategy

+ A downloadable resource sheet with all of the tools and resources I mention in class

Sustenance: Light refreshments with be available

 

forprofessionalsbusinessesInstagram for Professionals and Businesses with Meighan O’Toole

Saturday, October 22, 2016 1:30pM-3:30PM (2 hours), Hudson, NY.

Instagram is one of the fastest growing social media platforms. It’s also a great tool to build your business online and reach potential customers all over the world. In this 2 hour workshop we’ll discuss a whole host of topics including resources, and suggestions to get you started with using Instagram for your business or professional career.

Most of us have used Instagram personally, but utilizing it for your business is a whole other beast. In this workshop we’ll go over the difference and how to set yourself apart on the photo sharing app, by creating a professional look and feel. I’ll share examples of professional creatives and businesses that are using Instagram in exciting and dynamic ways.

Sustenance: Light refreshments will be provided.

 

 

margot-beckerREUSABLE GIFT PACKAGING with Margot Becker

NOV 29TH, 2015

1:30pm – 3pm

Kite’s Nest at Basilica Hudson – Hudson, NY

Learn shibori cotton dyeing techniques, a tie dye-esque process which involves specific folding patterns with a focus on experimentation, in a workshop lead by local weaver and textile worker Margot Becker. Participants will come out of the workshop with skills to create various dye patterns, as well as a take-home cotton piece to “wrap” all your holiday gifts (purchased at Basilica Farm & Flea of course!), to be reused for years to come.

Sunday, November 29th 1:30 pm – 3 pm at Kite’s Nest at Basilica Hudson, 108 S. Front Street. $45 per workshop, includes materials

 

 

lamp-workshop-elise-mcmahonBEGINNERS LAMP MAKING with Elise McMahon

NOV 29TH, 2015

11AM – 12:30PM

Kite’s Nest at Basilica Hudson – Hudson, NY

Hudson-based furniture designer and educator Elise McMahon will take us through materials and design conversations surrounding the endless potentials of lighting. Each participant will be supplied with the materials, tools, and know-how to make one floor or table lamp. Participants will learn how to safely use basic carpentry tools like a chop saw and drill, as well as learning the proper way to attach and wire lamp hardware. Walk away with your very own lamp and the skills you need to continue designing and making long into the future!

Sunday, November 29th 11 am – 12:30 pm at Kite’s Nest at Basilica Hudson, 108 S. Front Street. $45 per workshop, includes materials

 

jewelry-recipe-book-nancy-sorianoEXTRAORDINARY JEWELRY FROM ORDINARY MATERIALS with Nancy Soriano

NOV 28TH, 2015

11AM – 12:30PM or 1:30pm – 3pm

Kite’s Nest at Basilica Hudson – Hudson, NY

Learn how to transform ordinary materials into stylish and distinctive earrings, bangles, and rings with author Nancy Soriano, former editor of Country Living Magazine. Join us for a festive day of meeting and making, chatting with the author, and getting creative. DIY jewelry projects from the book in these workshops will include working with charms, hexagon tubing, and fabrics to make 3 different pieces of jewelry. The workshop includes materials and a signed copy of The Jewelry Recipe Book.

Saturday, November 28th at Kite’s Nest at Basilica Hudson, 108 S. Front Street.

Workshop A: 11 am – 12:30 pm
Workshop B: 1:30 pm – 3 pm
$50 per workshop, includes materials and a signed copy of The Jewelry Recipe Book

 

 

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HUDSON RIVER SCHOOL  with Peter Jung

NOV 10th, 2015

6:00PM – 7:30PM

Peter Jung Gallery – Hudson, NY

We see ourselves as a part of the creative heritage that is spurred by the beauty of this place. Two hundred years ago, a movement began inspired by the great beauty of this area in a time of great industrial growth. It brought a group of artists who began traveling to the Hudson Valley and Catskills who sought to capture the awed sense of discovery and exploration in a time of settlement of these wild places.

Learn about the creative founders of the Hudson Valley with gallerist and neighbor Peter Jung.

Tuesday, November 10th 6:00p-7:30p at Peter Jung Gallery, 512 Warren Street, Hudson. Snacks provided. $16. 

 

 

Hawkins New YorkVISUAL MERCHANDISING with Nick Blaine

HRE-sponsor-hawkins-new-york_logo

OCT  27th, 2015

6:00PM – 8:30PM

Hudson, NY

Direct your customers on a visual journey that translates to sales. Bring questions and images of past displays for an interactive evening of seeing principles in action and exploring possibilities behind the art of visual merchandising with Nick Blaine, co-founder of design brand and shop Hawkins New York. With a background in interior design and over a decade of experience working with brands like Tory Burch and American Apparel, Nick will share insights into merchant minded display strategies and basic principles as we enter into the holiday market season.

Tuesday, October 27th 6p-8:30p at Hawkins New York, 339 Warren Street, Hudson. Snacks provided. $45

 

 

 

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SOCIAL MEDIA with Adri Cowan

Rouge-Social-logo

OCT  3rd, 2015

11:00AM – 1:30PM

Hudson, NY

Discover the best tools and tricks of the trade; hear the do’s and don’ts for that grand expanse that is the internet — and get the chance to ask those burning questions.

Taught by Rogue Social’s Adri Cowan, the Social Media Manager at Marvel Entertainment, this workshop will teach you how to manage your social media in an organic, creative, and simple way. With a decade of experience building marketing and public relations strategies for businesses large and small, including Google, Adri enthusiastically and skillfully guides businesses all over the world through the ever changing world of online media.

Saturday, October 3rd 11:00a-1:30p in Hudson. Snacks provided.


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