WORKSHOPS

Hudson River Exchange strives to provide makers and collectors with opportunities to gain exposure, advance their businesses, contextualize their story and find inspiration. To that end we have launched a series of workshops that further the education of the creative entrepreneurs in the Hudson River Region.

After the quiet of winter, we invite people to come to our Spring Workshops.  Class topics are inspired by the season – get organizing and cleaning to be prepared for the busy time of year, delve into self-care, and take time for creative renewal. 

Another series of workshops inspired by the Back-to-School season take place during the Fall. These workshops will range on business 101 subjects and can include additional topics like art history and Q&A discussions.

OFFERING EARLY BIRD PRICING UNTIL OCT 1st!

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HOW TO REPURPOSE LONGFORM CONTENT AND SAVE A DAY A WEEK

PLUS OTHER MARKETING LESSONS LEARNED FROM A HUDSON VALLEY ENTREPRENEUR

KATE BRADLEY CHERNIS

Tuesday, Oct 3rd, 2017 | 6:00-7:30pm, doors open at 5:30pm

Drop Forge & Tool, 442 Hudson, NY

Early Bird Price $30 | $45

If you’ve ever stared blankly at your computer screen, distracted by laundry, disruptive Slack pings, a husband asking “where’s the…?” or those pesky meetings (including the ones you set up), then you know all too well why time devoted solely to marketing yourself is the unicorn of self-employment. Meet Kate Bradley Chernis, entrepreneur, former marketing agency owner and Stone Ridge resident, who’ll walk us through how she scaled Walmart’s marketing performance by 130% and built a software company to do the same thing for you.

We’ll be collecting questions from those that sign up and attend the workshop. Take advantage of this evening to ask an expert about marketing.

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TAKE YOUR BUSINESS TO THE NEXT LEVEL WITH A VISION & MISSION STATEMENT

ROBIN CATALANO

Tuesday, October 10th, 2017 | 5:30PM-6:30PM

Drop Forge & Tool, 442 Hudson, NY

Early Bird Price $55 | $65

For decades, big brands have known that vision and mission statements aren’t just pretty words or empty rhetoric; they help define a business’s goals, shape its future direction, and provide a framework for decision making. In this session, we’ll take a page from some of the most successful companies in the digital marketing sphere and learn how to get to the heart of your business’s goals and why they are important to you and your followers/customers. We’ll also discuss the differences between vision and mission statements, a step-by-step guide for crafting each type, and how to align your decisions with these statements, to keep your business healthy and growing—on your terms.

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THE ANATOMY OF A GREAT MARKETING E-MAIL

ROBIN CATALANO

Tuesday, October 10th, 2017 | 7PM-8PM

Drop Forge & Tool, 442 Hudson, NY

Early Bird Price $55 | $65

E-mail is your most powerful digital marketing and revenue-generating tool, but it’s not enough to send an e-mail with links to items for purchase. In this workshop, we’ll take a close-up look at subject lines that improve open rates, the internal structure of an effective marketing e-mail, value-added content, and more. We’ll also cover the best strategies for informing, entertaining, and engaging audiences, plus selling your products and services without feeling sleazy.

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WINDOWS OF VISUAL MERCHANDISING – WALKABLE to WEBSITES

STELLA YOON

Thursday, October 12, 2017 | 5:30PM-7:30PM

Drop Forge & Tool, 442 Warren Street, Hudson, NY

Early Bird Price $45 | $55

There are core principles of visual merchandising that can be translated from spreadsheets to a shop display and also for the web. We’ll explore concepts that can be carried through your presentations for commercial consumption in the brick + mortar and online setting. Whether you’re preparing for a market event for the first time or as a trade show veteran, this course will guide you towards consistent and compelling presentation of your brand. You’ll receive a workbook with a suggested timeline, packing checklist, and some tips from friends in the industry.

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THE ANATOMY OF A GREAT BLOG POST

ROBIN CATALANO

Thursday, October 19, 2017 | 3:30PM-5PM

Drop Forge & Tool, 442 Hudson, NY

Early Bird Price $65 | $75

With more than 31 million blogs currently online, how can you create posts that stand head and shoulders above the rest — and that maximize organic search opportunities and support your content marketing? This workshop will give you the tools you need to craft strong blog posts every time, from overall structure to click-worthy headlines, internal elements, internal and external linking strategies, and tips for writing practices. We’ll also share advice for generating content ideas on days when you’re not feeling your creative best.

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GROW YOUR HANDMADE WHOLESALE BUSINESS

EMILY KERR-FINELL

Tuesday, Oct 24th, 2017 | 5:30-7:30pm

Drop Forge & Tool, 442 Hudson, NY

Early Bird Price $45 | $55

This workshop is for makers, artists, or designers who want to grow the wholesale side of their business and see their work in more stores. Whether you’re just getting started or are already in dozens of stores, you’ll learn methods and tips for growing wholesale in a way that is simple, inexpensive, and adaptable to your style and ethos.

In this 2-hour workshop, you will learn:

  • – How to get your ducks in a row for wholesale — terms, order process, line sheet, order minimums, pricing, etc.

  • – The key things you need in place, to be successful with stores.

  • – Pros and cons of wholesale outreach options, including tradeshows, Etsy Wholesale, direct outreach, and other methods.

  • – The mental shifts you need to make to grow your wholesale business.

  • – Common mistakes and how to avoid them, plus pro tips from the most successful wholesale makers.

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HELL YEAH: NEGOTIATE YOUR WAY TO NO (WITHOUT FEELING LIKE A JERK)

KARA SNYDER

Saturday, October 28, 2017

10:30 AM -12:00 PM

Columbia County Chamber of Commerce, 1 N Front Street, Hudson NY

Early Bird Price $45 | $60

When we’re out transacting business or living life, there are situations that make us want to sing HELL YEAH or say no. Yet, it can be challenging for many folks to use that two-letter word.

Even when we’re totally clear on what is truly a big no for us internally, there’s an art to communicating that no effectively to others – without feeling like a jerk or back-pedaling. This is something our speaker Kara Snyder has witnessed in more than 8 years of private health + lifestyle strategy sessions with frazzled, working women.

Saying no is an essential skill with so many practical applications at work and in our personal lives. The goal of this interactive workshop is to practice more assertively and comfortably say no after learning a few basic principles. We ask that participants bring a scenario where they have found it difficult to say no in the past to play with in a chill, learning environment.

Come sharpen this skill before holiday overwhelm sets in.

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CREATING FINANCIAL WELL BEING

JOANNE LEFFELD, MOOLAH DOULA

Saturday, October 28, 2017

1:30PM-3:30PM

Columbia County Chamber of Commerce, 1 N Front Street, Hudson NY

Early Bird Price $30 | $45

In this thought-provoking workshop, we will explore how we create our personal relationships with money and learn how to make them more financially rewarding. The Moolah Doula, Joanne Leffeld will offer creative approaches to improving your financial future in this exploration about the meaning of money and how we relate to it in our lives. Experiential exercises invite participants to reflect on patterns, beliefs and limiting thoughts holding us back from attracting more prosperity into our lives. This workshop includes small break out sessions to reflect with one another on personal stories and discoveries. By learning to shift one’s limiting beliefs, financial abundance can be cultivated. This workshop is open to men and women of all ages desiring a deeper level of consciousness with the energy of money.

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